FOR IMMEDIATE RELEASE
New Ownership Marks Exciting New Chapter for Munroe Dairy
Local Families to Build on Munroe’s Long-Standing Traditions and Make New Investments to Grow One of State’s Most Beloved Companies
East Providence, R.I. – December 4, 2017 – Munroe Dairy today announced that it is being sold to a group of local families who are long term customers and dedicated to continuing the company’s successful tradition of delivering farm-to-table milk and fresh local products to Rhode Island and Southeastern Massachusetts families since 1881.
The new ownership group, led by Tracy and Bill Daugherty as Managing Partners, is purchasing the company and its assets from Rob Armstrong and the Armstrong family. Rob Armstrong was the third generation of his family to successfully lead the company. He will remain an adviser to the Munroe Dairy during his well-deserved retirement.
The new ownership ensures Munroe Dairy will remain a family-owned Rhode Island company and begins an exciting new chapter for the Munroe team and its customers.
“We were absolutely determined to find the right stewards for the company going forward,” Armstrong said. “Munroe is truly a family, made up of our employees and our customers. It was critical that the new owners understood and are committed to Munroe’s history of excellence. We hit it out of the park with this group of families.”
“Munroe Dairy is an incredible Rhode Island success story,” Tracy Daugherty said. “We are committed to providing the resources needed to make Munroe’s service even better and to working with Munroe’s dedicated and talented team to help the company thrive in the years ahead. One hundred thirty-six years of success is a high bar.”
The new owners are retaining all 73 employees including the entire management team. The purchase includes the real estate on North Brow Street in East Providence which will remain the company’s headquarters.
“This is a great new chapter for all of us,” said General Manager Mat Levin, who remains in his position. “Our milkmen will hit the road at 3 a.m. tomorrow morning very excited about the future of Munroe.”
The new owners plan several investments in the company to improve the customer experience, including launching a new mobile app and opening a commercial kitchen to expand on its highly successful Sacred Cow line of baked goods.
Plans are also underway for new partnerships with local food and beverage brands.
“With the resources and energy provided by the new ownership group, we are well-positioned to exceed our customers’ expectations,” Levin said.
This announcement follows a record year for Munroe in terms of customer growth and revenue. While Munroe may be best-known for its farm fresh milk in glass bottles – and the delivery “cow trucks” pioneered by Rob Armstrong – sales of other local products have increased dramatically in recent years, all conveniently delivered to customer homes. Popular local favorites include Venda Ravioli pasta and sauces, Krazy Korner bagels, Blount soups, Willow Tree chicken salad and pot pies, Mills Coffee and Sacred Cow granola.
About Munroe Dairy
Munroe Dairy has been a family tradition for more than 136 years, offering local milk in signature glass bottles that comes fresh from the cow to your door in less than 48 hours, with no artificial hormones or antibiotics. Munroe Dairy also offers more than 200 grocery products to choose from, many of which come from other local, family-owned New England companies – all of it delivered by the iconic “cow trucks.” For more information or to order grocery delivery, visit cowtruck.com.